DESIGNERS: The Dutch Fashion Designer and Entrepreneur


Dutch wag and entrepreneur Winonah De Jong has her own clothing line named WINONAH in early 2016 she launched her 2016/2017 winter fall collection at Milan fashion week. Her 2016/2017 fall winter collection is about elegance, clean silhouettes and Italian craftsmanship.



What are the inspiration for your F-W 16-17 collection?

The main inspiration within my FW16-17 collection is the hummingbird. Refined and extremely elegant. An ode to Suriname, my native land. Translated into intricate embroidery carefully placed on key pieces within the collection.


Tell us about the creative process behind WINONAH’s second collection?

To me it all starts with finding the most precious materials that fit my mood for the season. The design process after that almost happens instinctively.


As we know, you are really focused on the details, can you tell us what are the materials that you chose this time?

High quality materials and finishing’s will always be key elements within my collections.



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